1. Find a recent ad (or some social media/website content if you want) from a company of your choice (I recommend using the same company you did Assignments 1 and 2 on) and analyze the following: . Audience . Primary objective Message Theme(s) or appeal(s) used Specific components used to convey the message (text, images, colors, music, etc.) Effectiveness of the ad W . . . 2. What recommendations do you have to improve the effectiveness the ad? Provide support (theories, data, anecdotes, etc.) for your recommendations.