Question
1. Firstly, in your words define political risk. Then discuss why you think this concept effects consumers? Why are historical events that happened over 80
1. Firstly, in your words define political risk. Then discuss why you think this concept effects consumers? Why are historical events that happened over 80 years ago still impacting brands that may not have been in existence at that time?
2. Can youidentify any other any political events stemmed from political instabilityor risk thathave effected global trade? Or anything more recent?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
