1. For an organizational/topical or commercial Web site, the volume of traffic can be one factor of success or failure.

Group of answer choices

True

False

2. After your Web site is published to a live Web server, you are ready to begin the self-testing and target audience testing processes.

Group of answer choices

True

False

3. A browsers request for a Web page is called a ____ function.

Group of answer choices

server-side

browser-side

client-side

page-side

4. The criteria and rewards for becoming an affiliate program publisher are the same no matter the publisher.

Group of answer choices

True

False

5. ____ are small text files stored on a Web page visitors hard drive, usually without the visitors knowledge.

Group of answer choices

Server log transactions

Tracking cookies

Banner ads

Flash movie ads

6. The Web metric that identifies the rate at which a visitor who is shopping at a site becomes a buyer of the sites products or services is the ____ rate.

Group of answer choices

paging

click-through

tracking

conversion

7. Modified Multiple Choice Which of the following promotional tools can be effective for an e-commerce site with a promotional budget?

Group of answer choices (Choose as many)

search engine sponsored placement

affiliate program participation

search tool submission service

opt-in e-mail advertising

8. In an online advertising network, a Web site that wants to place online ads is called a(n) ____.

Group of answer choices

publisher

advertiser

seller

promoter

9. A low volume of traffic is essential for an organizational/topical or commercial Web site.

Group of answer choices

True

False

10. Some accredited registrars, such as register.com or Network Solutions, offer low-cost Web hosting services.

Group of answer choices

True

False