1. For one product you know well, determine which new features have been added in the past three to five years. Where did this change originate? What it business initiated or through customer feedback? Explain. I 2.Identify one product or service you use. What would be the three expectation levels for you? What would be expected, desired and delightful to you? 3. Choose one product and one service then identify which specific 'needs' ( according to Maslow) are being met