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( 1 ) for this project, i am going with multichoice and mixed logit modeling. I need to collaborate a model based on the survey

(1) for this project, i am going with multichoice and mixed logit modeling. I need to collaborate a model based on the survey data and then have a preference. then I need to apply the preference data to the public data. I have doubts about how to go about this. I plan to collect survey data on demographics, mode choice preference before and after hike, convenience, income, etc., I am unclear on what data can I apply the preference data on a public dataset. should i use broader demographic data from public dataset to compare individual preference data? how can i get comfort, convenience factors etc. for public data to compare with my survey data. pls guide me.
(2) I have done some time series analysis and descriptive analysis, but found the metro ridership has increased after hikes and not much significant changes in other modes. I am stuck and do not know where to focus my further analysis on that will help me study modal shift behavior in this scenario. Here are the results:
Subway Bus
Bike Taxi
8.22536-5.628627
16.29588-8.49553
ARIMA for Subway
ARIMA model out-of-sample MAE 1087088.0389454397
trend model out-of-sample MAE 680571.5560935534
ARIMA for Bus:
ARIMA model out-of-sample MAE 259050.47807261505
trend model out-of-sample MAE 2285879.3158873995
My data: I gathered (daily) ridership numbers data for various modes for 2 years. I added a column 0 for non-hike period and 1 for hike period.
Date Subway Bus
Bike Taxi
2022-12-311927101
6864343289560865
2022-12-3030634809268816455068970
The percentage change for hike period (aug to dec)2022 and 2023 are as follows:
pct_change()
2022:
Subway 713.127030
Bus 1001.887641
Vehicle 5.684320
Bike 570.939549
Taxi 172684.464693
2023:
Subway 662.946469
Bus 908.874382
Vehicle -1.192719
Bike 779.519508
Taxi 91762.765317
and for entire 2 years of 2022 and 2023 are
a
Subway 3676.343558
Bus 5121.723304
Bike 3984.841244
Taxi 264798.661640
dtype: float64
(3) Please help me how to go about ML regression analysis, what features I should use which will help me analyze modal shift behaviour due to fare hikes. what other ml analysis might help? pls help me with the implementation steps.

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