1. From some of the readings we learned that travel is a complex process of consumptive behavior. Please briefly discuss some of the technologies that have the potential to enable us to gain a much better, more comprehensive understanding of this process.

2.Imagine you are the marketing director of a convention and visitors bureau in the US. Your team found out that the number of visitors to your website recently has decreased considerably. Please propose (briefly) a general strategy and, if possible, specific analytics tools you could use to improve the traffic to the website and engage with visitors.

3. Business analytics is a general term that refers to the practice of using data to describe underly patterns, predict business performances and outcomes and prescribe future solutions and strategies. Select one of the HTM businesses you are interested in and briefly discuss how business analytics has been adopted and integrated into its business practices at either the operational or strategic level.