$1.$ From the case above, explain whether Premium Fitness is targeting B to B or B to C; identify the factors $($attributes$)$ used to distinguish between both $(2$ points$).$

$2.$ Explain what do we mean by a market segment; describe the characteristics of Premium Fitness market segment using your knowledge and discussion in the case $(3$ points$).$

$3.$ Discuss the main challenges that faced the company and explain how the management was able to deal with them $(5$ points$).$

$4.$ Explain the different Business Functions portrayed in the case $(5$ points$).$

$5.$ What do we mean by Uncertainty in the business? Explain the idea of the Business Uncertainty in this case $(5$ points$).$

$6.$ What is an Opportunity Cost in a business? Suppose the Management has decided to open two new fitness centers in Cairo; what could be the opportunity cost of such a decision? $(5$ points$).$