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1. Harrison wanted a gas water heater. He watched newspaper ads until he found one on sale. For Harrison, the water heater is a(n) _____
1. Harrison wanted a gas water heater. He watched newspaper ads until he found one on sale. For Harrison, the water heater is a(n) _____ product.
| a. | shopping |
| b. | convenience |
| c. | component |
| d. | unsought |
| e. | specialty |
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The Vendor Management Office
Authors: Stephen Guth
1st Edition
1435703839, 978-1435703834
