1. Highlight within the communication strategies the price, size, quality, etc. are positioning by:

A. Attribute

b. User

c. Type of use

d. Emotional

e. Regarding the competitor

2. When the client shows a high level of involvement, communication strategies should focus on:

a. Periphery Route (Peripheral)

b. Visual elements

c. Use of humor

d. Right side of the brain

e. Extensive decision processes

3. The concept that best describes the accumulation of knowledge as a result of shopping experiences is:

a. Learning

b. Attitude

c. Perception

d. Motivation

e. Personality

4. Communication strategies for products already established in the market should focus in the first instance on:

a. Assimilation

b. Placement

c. Experimentation

d. Initial purchase

e. Behaviour

5. The type of budget that most reflects the negative effect of the diminishing marginal returns theory is:

a. Competitive parity

b. Historical

c. All that can be spent

d. Based on total sales

e. Objective - Task