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1. How can salespeople make sales dialogue interesting and understandable to buyers? 2. How can testimonials be used to support product claims? Do you find

1. How can salespeople make sales dialogue interesting and understandable to buyers?

2. How can testimonials be used to support product claims? Do you find a product more credible if there is a testimonial?

3. What are the key challenges of selling to groups versus individuals?

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