1) How did marketing research help Kraft with its marketing mix decisions?

2) Do you know any other brands that have also had a stable long-term product, like Ritz crackers, and have benefited from marketing research when expanding their brands? Pick one brand to research on and discuss how marketing research helped this brand launch its new product and developed marketing mix strategies. In your discussion, please include the population they researched on, the data collection method (e.g., experiment or survey), the major findings, and the marketing implications.