Question
1. How did the Russian market differ from markets in developed Western nations? How are these differences likely to impact upon demand for photographic products?
1. How did the Russian market differ from markets in developed Western nations? How are these differences likely to impact upon demand for photographic products?
2. How did Kodak adjust its marketing mix in Russia to match local requirements? Do you think this was the right thing to do?
3. Kodak's traditional film business is now under attack from digital photography (in which Kodak is also a leader). Should Kodak adjust its marketing mix for digital products to the Russian market? Why?
Step by Step Solution
3.45 Rating (155 Votes )
There are 3 Steps involved in it
Step: 1
1 To start with the Russian market exhibited a large number of differences as compared to the market...
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
