1. How does a clothing company such as Patagonia (or another clothing company associated with environmental awareness) contribute to sustainability?

2. In contrast, what is Swiss company On doing with its Cloudneo shoe with respect to environmental sustainability?

3. (a) What environmental sustainability issues still exist in the model that On is using for its recyclable shoes?

(b) Specific to #3(a), do you have any recommendations on how On can reduce the carbon footprint further?

4. What design puzzles and logistical challenges did On encounter in creating its recyclable running shoe?