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1 How does BMW segments its consumers? why does this work for BMW? 2 What does BMW do well to market to each segment group?

1 How does BMW segments its consumers? why does this work for BMW?

2 What does BMW do well to market to each segment group? Where could improve its marketing strategy?

3 Should BMW ever change it tagline,'' The ultimate driving machine''? why or why not? (Explain more details please this is 30 marks question )

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