1. How is personal selling different from other forms of marketing communications? 2. What are the key differences between transaction-focused traditional selling and trust-based relationship selling? 3. What factors will influence the continued evolution (Development / Advancement) of personal selling? 4. What is the essence of trust for a salesperson? 5. If trust means different things to different buyers, how does a salesperson determine what trust means for each buyer? 6.Why is trust important to a salesperson? Thank you