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1. How might FPC improve channel co-operation? 2. What sources of power does FPC have in controlling the distribution chain? 3. How might FPC use

1. How might FPC improve channel co-operation?

2. What sources of power does FPC have in controlling the distribution chain?

3. How might FPC use restricted sales territories to improve distributor relationships?

4. How might vertical integration help FPC?

5. FPC is using a multiple distribution channel approach. What are the drawbacks of this?

6. How might FPC improve its image with distributors?

7. How might database management help FPC?

8. What problems might there be in establishing a database?

9. What advertising media might be most appropriate for FPC?

10. What are the benefits to FPC of advertising in the trade press?

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