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1. How might the differences between the single factor analysis and the portfolio classification translate to increased selling effectiveness and efficiency for Brenda?
- 1. How might the differences between the single factor analysis and the portfolio classification translate to increased selling effectiveness and efficiency for Brenda?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
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