1. How would you characterize IDEO's human-centered innovation culture, process, and philosophy?

2. What are the core elements?

3. How does the design thinking process work at IDEO?

4. How might you apply the Design Thinking Process to People Express Airline ?

(Read - People Express Airlines: Rise and Decline - Harvard Business School)

5. Why are empathy and human-centeredness foundational in the design process? Comment if you think this is the path businesses will take in the future to be successful.