$1.$ Identify a city, province$/$state$,$ country, region. N$.$B$.$ you are NOT able to choose Toronto as your destination for this assignment. You also cannot choose a destination that someone else has already chosen $-$ please look at the padlet to see what is already posted before you add your work. There are plenty of cities and countries and states and provinces all around the world $-$ plenty for all of you to make unique choices.

$2.$ Identify the destination marketing organization for your chosen destination $($and make sure you have found the DMO for your destination and not just random materials created by someone in the travel business $($this is a common mistake$))$ and peruse their destination marketing materials.

$3.$ Map your post on our Padlet $($see link below$),$ noting your name and the destination you chose. $(0\mathrm{.}5$ points$)$

$4.$ Provide a link to the destination marketing video and$/$or organization $(0\mathrm{.}5$ points$)$

$5.$ Who is the target market for the destination marketing materials? Provide examples or evidence to support your thinking! $(2$ points$)$

$6.$ How effective do you think the campaign is$?$ You need to explain why you think it is effective or not, using specifics from the campaign that you have included above. $(2$ points$)$