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1. Identify a detailed marketing e-commerce strategy for any B2B/B2C firm: Discuss the vision, mission & objectives of the company chosen. Assess the E-commerce presence
1. Identify a detailed marketing e-commerce strategy for any B2B/B2C firm: Discuss the vision, mission & objectives of the company chosen. Assess the E-commerce presence of the company in terms of the 8 unique features of E-commerce technology (Chapter 1) (4 marks). 2. Identify and explain the business model strategy adopted by your chosen company (Chapter 5) (4 marks). 3. Discuss the social, mobile and advertising elements associated with the chosen company: (4 marks). Social media presence if any. M-commerce if any. Online advertising of the company. 4. Discuss the challenges associated with e-payments of the chosen company and explain the online privacy issues if any (4 marks)
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