Question
1. Identify an existing need/want and design a sustainable product/service based on that. A completely new product or service that doesn't exist. 2. Evaluate and
1. Identify an existing need/want and design a sustainable product/service based on that. A completely new product or service that doesn't exist.
2. Evaluate and redesign a product or a service produced by a Fortune 1000 company that improves on the existing product's ecological and/or social footprint.
3.identify an existing need/want and on our CAMPUS and design a marketing campaign (obviously DIGITAL) to raise awareness along with a hypothetical sustainable product/service based on that problem.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
