Question
1) Identify an industry issue that relates to consumer behaviour within the chosen industry. 2) Analyse and evaluate what the chosen brand has done in
1) Identify an industry issue that relates to consumer behaviour within the chosen industry.
2) Analyse and evaluate what the chosen brand has done in response to the issue identified.
3) Provide recommendations based on your critique of what the brand has done.
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
