1. Identify an online brand that you currently follow or might be interested in following. Pick one of their owned social channels (i.e. Facebook, Twitter, Instagram, etc.) and read through up to 20 of the most recent posts, including [some] comments. Based on what you've read and how the brand communicates with their audience, can you identify evidence of the brand's core values? Do you think the brand's core values align well with their community and expectations?

2. Identify an online fan community that you currently follow or might be interested in following (for example, you might find unofficial sites devoted to a specific brand). Read through up to 20 of the most recent posts or threads. Based on what you've read and how the community converses what can you say about fan engagement with the brand? Do you see evidence of specific types of engagement? Is the type of engagement you've identified in line with what the brand might expect?