1. Identify and develop the service concepts that Nelson should deliver in Sharp sto res 1. The organizing idea The organizational idea is not clear Tag line "DIY doesn't mean you have to do it alone" Mr. Nelson would have to staff training and coaching on how answer question, customer service and product knowledge " Sharp home improvement stores a will cater to your home improvement needs we provide assistance with jobs large and small whether you're doing it yourself or need a little assistance our trained personnel will be here to help you every step of the way.\