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1. Identify and discuss consumer's needs, wants and demand for branded snacks and state value proposition 2. Perform 5 Cs analysis for Haldiram. 3. To

1. Identify and discuss consumer's needs, wants and demand for branded snacks and state value proposition

2. Perform 5 Cs analysis for Haldiram.

3. To achieve the desired growth what modifications, if any required, would you suggest in the Marketing Mix of the company?

4. Keeping the current scenario in mind re-evaluate the STP strategy of the company

5. What competitive strategies would you recommend Haldiram's after its current assessment?

6. Prepare Brand Positioning Bull's eye for Haldiram

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