Question
1) Identify and explain the three key dimensions of motivation? 2) Distinguish between compensation rewards and non compensation rewards? 3) Describe an optimal salesforce reward
1) Identify and explain the three key dimensions of motivation?
2) Distinguish between compensation rewards and non compensation rewards?
3) Describe an optimal salesforce reward system?
4) What are the non financial compensation rewards? What suggestions can you make for administering recognition rewards?
5) Evaluate straight-salary, straight-commission, and combination pay plans in terms of their advantages and disadvantages. When should each be used?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
