Question
1) Identify various approaches to sales promotion and how each might be used. 2) Describe the activities and aims of public relations. 3) Discuss the
1) Identify various approaches to sales promotion and how each might be used.
2) Describe the activities and aims of public relations.
3) Discuss the role of selling in marketing communications
Step by Step Solution
There are 3 Steps involved in it
Step: 1
1 Various Approaches to Sales Promotion and How They Might be Used a Discounts and Deals Offer temporary price reductions BOGO offers or discounts to incentivize immediate purchase and drive sales b C...
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Step: 2
Step: 3
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
