Question
1 If Tesco divides potential customers into those who prefer to shop online versus those who prefer to shop in person at a Tesco location,
1
If Tesco divides potential customers into those who prefer to shop online versus those who prefer to shop in person at a Tesco location, it is using a ________ factor.
A.psychographics
B.behavioural
C.geographic
D.personal
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
