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ABDT2043 FUNDAMENTALS OF MARKETING Question 3 (a) Illustrate how a company classifies its SBUs on a growth-share matrix based on the Boston Consulting Group approach.

ABDT2043 FUNDAMENTALS OF MARKETING

Question 3 (a) Illustrate how a company classifies its SBUs on a growth-share matrix based on the Boston Consulting Group approach. (12 marks)

(b) Analyse TWO (2) internal factors affecting the pricing decisions. (6 marks)

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