1. Imagine yourself as an entrepreneur who wants to open a coffee shop, but unsure of location. There are many different kinds of secondary data like social media, syndicated data, etc. Discuss three most plausible secondary data types that can aid your decision about the most appropriate location for your coffee shop. Don't forget to provide a convincing argument as to why those three provide the most valuable information.

2. If Marketing Information System (MIS) and Marketing Research (MR) are both designed to provide information for decision makers, how are the two different?