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1) In general, what are common goals of an advertising campaign? 2) Name threeof the sevenappeals that can be used in advertising AND the primary

1) In general, what are common goals of an advertising campaign?

2) Name threeof the sevenappeals that can be used in advertising AND the primary benefit of each of three that you choose:

3) Describe a flight schedule in advertising.

4) What are the five major forms of cognitive strategies?

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