1. In the template provided, outline the methodology used to clearly communicate all priorities, responsibilities, timelines and budgets. 2. Explain how you will provide opportunities to colleagues to contribute to this marketing plan. The Evaluation strategy shall include: 1. Evaluation criteria to be used when evaluating the marketing initiatives 2. Benchmarks you will use to evaluate success of methods/impacts 3. Timeframes for evaluation 4. Provisions for adjustment/continuous improvement 5. Communication requirements