9-37. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-2] While sitting at your desk, staring at your computer screen during lunch break, slumped over as usual, you see an online article about the dangers of sitting at your desk all day. Yikes. The article suggests trying a standing desk—

or, even better, a treadmill desk, which has an exercise treadmill built into a standing desk. You’d love to lose a few pounds while being healthier and feeling more alert during the day. Plus, you know the company is encouraging employees to live healthier lifestyles in order to improve their overall wellbeing and to reduce its health-care costs.