1. In what ways could social media applications contribute to the mission of your organization?

2. How could social media change or strengthen the culture of your organization, with regard to widening collaboration and becoming more agile and responsive?

3. To what extent will your current organization silos and hierarchies inhibit the com-munication and collaboration opportunities opened up by social media? Or, will social media help you to break down those silos and hierarchies, and encourage more horizontal working?

4. How should your organization balance the need for management control with the desire to open up conversations more widely across the organization in order to encourage experimentation with social media?

5. In your assessment, would your organization benefit or suffer from working in a per-petually beta state of mind, constantly experimenting, learningand improving from the mistakes?