1. Introduce the Target company, evaluate the company's innovativeness and performance, identify key leaders, organizational culture, etc.

2. Identify the company's business-level, corporate-level, and international-level strategies with examples.

3. Identify the competitive advantages of the company, and evaluate whether these advantages are sustainable or not using the RBV framework.

4. Conduct an up-to-date analysis of the company in the current environment using SWOT, Porter's Five Forces, and/or Value Chain frameworks.

5. Based on your analysis, offer recommendations on how the company can improve its practices. Provide specific and feasible solutions and/or recommendations, which may be answers and explanations to the following questions: What should the company have done? Why? What would be the challenges in applying those recommendations? Please note that you should also consider the costs and benefits of your recommendations, as well as limitations.

6. Conclusion and Learning outcomes