1. It's been said that "marketing isn't everything; it's the only thing," meaning that ultimately the only function of an organization is marketing its products or services to its constituents and everything else (finance, operations, etc.) is ancillary to the marketing function. Explain why you agree or disagree. 2. Identify one or two examples from the readings or your personal experience of organizations that seem to apply different market orientations (i.e. the production concept, product concept, selling concept, marketing concept, or holistic marketing concept), and explain what factors convince you that they are following that concept. How do their respective marketing orientations seem well-or poorly-suited to them? Or how might changing to a different concept improve the marketing effectiveness of these organizations?