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1. Jack Dorsey, the CEO of Twitter, Inc., has asked for your help in designing a strategic planning system for the company. Would you recommend

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1. Jack Dorsey, the CEO of Twitter, Inc., has asked for your help in designing a strategic planning system for the company. Would you recommend a formal strategic planning system with an annual cycle such as that outlined in "The Strategic Planning System: Linking Strategy to Action" and Figure 6.1? (Note: Twitter's strategy is summarized in Strategy Capsule 1.5 in Chapter 1.)

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