Question
Imagine that your company, based in the U.S., is considering marketing a new product to a new international market such as New Zealand . Before
Imagine that your company, based in the U.S., is considering marketing a new product to a new international market such as New Zealand . Before making this important decision, your marketing team needs to research all elements of global market expansion.
Construct an Economic analysis. This section is meant to help the reader grasp key economic indicators of New Zealand.
Include:
Population size
Economic statistics and activity (GDP, GDP per capita, wealth distribution, discretionary income, etc.)
International trade statistics (major imports and exports, balance of payments, currency and current exchange rate, major trade agreements and trade relationships with other countries, etc.
Economic development: Industrialization level
Include references
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