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1 . Johnson Electronics sells electrical and electronic components through catalogs. Catalogs are updated and printed every year. The production cost is $ 5 per
Johnson Electronics sells electrical and electronic components through catalogs. Catalogs are updated and printed every year. The production cost is$per catalog. Data indicate that, on average, each printed catalog generates $ in revenue from sales ie $ net profit What is the optimal service level for the catalog printing decision? Please identify Cu understocking cost and Co overstocking cost to calculate the critical ratio, ie the optimal service level. Please briefly explain your calculation logic to show the work.
Please identify the optimal production quantity, ie the number of
catalogs to be printed, based on the optimal service level identified in the
previous question. Please explain your logic to show the work.
The wholesaler buys newspapers from the publisher and distributes them to local newsstands. The wholesaler then sells the newspaper to the local newsvendors at centsper newspaper, and the local newsvendors sell the newspaper to the final customer at dollareach The wholesaler wants to induce the newsvendor to purchase more newspapers, so agrees to buy back unsold newspapers at a price of$newspaper What is the optimal service level for the local newsvendor now? Please identify Cu understocking cost and Co overstocking cost to calculate the critical ratio, ie the optimal service level. Please briefly explain your calculation logic to show the work. Hint: The buyback price represents the salvage value of the unsold newspapers.
What is the optimal service level for the local newsvendors if now the wholesaler agrees to buy back unsold newspapers at a price of$newspaper Please identify Cu understocking cost and Co overstocking cost to calculate the critical ratio, ie the optimal service level. Please briefly explain your calculation logic to show the work.
We have figured out in class that the optimal service level of the entire supply chain is This is the service level that maximizes the total profit of the chain. Based on the service level, between the two candidate buyback prices,$newspaper and$newspaperwhich one would the wholesaler choose to induce a higher total profit?
Compared to a buyback contract, a revenuesharing contract is generally better to incentivize local newsvendors to sell more newspapers.
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