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| 1 Learning from Apple mission statement: how does Apple's mission statement emphasize the nature of its products? 2 Identify which quadrant of the

| 1 Learning from Apple mission statement: how does Apple's mission statement emphasize the nature of its products? 2 Identify which quadrant of the BCG portfolio analysis these Apple products belong to: iphone, apple tv, iMac Desktop, Ipad; based on your BCG portfolio analysis, which Apple product deserves the best resource allocation?

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