1. Location or proposed location

If you have a location picked out, explain why you believe this is a good location for your startup.

If you haven't chosen a location yet, explain what you'll be looking for in a location and why, including:

Convenient location for customers Adequate parking for employees and customers Proximity to public transportation or major roads Type of space (industrial, retail, etc.) Types of businesses nearby

Focus on the location of your building, not the physical building itself. You'll discuss that later, in the Operations section.

2. Distribution channels

What methods of distribution will you use to sell your products and/or services? These may include:

• Retail Direct sales Ecommerce Wholesale Inside sales force Outside sales representatives

3. For a real business plan you would submit, you would need to submit a 12-month Sales Forecast. Read this articleand answer the following: 1)What is the purpose of a Sales Forecast? 2) What are direct costs? 3) What information is included in Sales Forecast? 4) Which type of accounting is best to use with a sales forecast -cash or accrual?