1. Look at the different types of direct and digital marketing discussed in figure 14.1. Which type or types of direct marketing does OfferUp address? Which types does it not address?

2 How does OfferUp provide value to buyers and sellers? How does this compare with alternatives available to both?

3. Describe the positives and negatives of national brands working with OfferUp.

4. Consider the Macro and Micro environments that OfferUp works in. What changes in these environments has allowed OfferUp to succeed? Do these changes pose a threat to other online marketplaces? Explain.