1.

Many companies have adapted their marketing strategy to coincide with social trends. An example of this is McDonalds attempting to add more nutritious food to its menu after the social perception of fast food began to shift. By paying close attention to customer needs and continuously monitoringthe business environment, McDonaldsidentified opportunities and created some nutritious options. Several companies have adapted their business model and marketing strategy based off of social factors such as nutrition, sustainability, health, and others. Select another company that has adapted to social trends and describe the change OR select a company that you believe should adapt to a social trend and explain how.

2.

Walk us through your Consumer Buying Decision process of a recent purchase you made.Be sure to follow all steps:

Need for recognition

Information search

Alternative evaluation

Purchase decision

Post Purchase