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Conduct a situation analysis for Costco Wholesale regarding the 5Cs, focusing on just the Political and Cultural Macro-environment factors in terms of the context analysis
Conduct a situation analysis for Costco Wholesale regarding the 5Cs, focusing on just the Political and Cultural Macro-environment factors in terms of the context analysis of the 5cs.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
