1. Neil Patel, a digital marketing guru, provides his views on how to maximize CTR (Click through rates).

https://neilpatel.com/blog/how-to-maximize-your-search-click-through-rate-in-9-simple-steps/

Low CTR is a continuous challenge for companies in all sorts of business.

A) How can you determine what is a "good" or "adequate" CTR in a travel company?

B) How can you increase your CTR in Google organic search results ?

Main key points to pay attention to while answering the third question:

Answer both parts of the question; You can explain you answers either in SEO or PPC CTR. Please, be consistent in your explanation (do not randomly jump between SEO and PPC click-through-rates); Provide a clear example, use screenshots / images if necessary.