1. On a scale of 1-5, how important is digital customer experience to your business image? Explain in your opinion.

Scale Remarks:
1 = Not Important
2 = Less Important
3 = Normal
4 = Important
5= Very Important

 

2. Give an example of how Customer Experience can affect the products marketed by the company!

 

3. How does service quality impact customer e-loyalty?

 

4. What factors need to be considered in supporting good service quality?

 

Give references to the answers to each of the questions above.