1. One of the behavioral segmentation bases is________.

A. Income B. City C. Attitude towards products D. Family size

2. Which one of the following is not a marketing concept?

A. Product concept B. Selling concept C. Purchasing concept D. Societal marketing concept

3. Which one of the following is not the correct abbreviation of SWOT analysis?

A. Strength B. Opportunity C. Traits D. Weakness

4. A target market is________.

A. A market for consumer goods B. A narrowly defined customer segment C. A niche market D. A set of buyers who share common characteristics that the company decides to serve. 5. Product simply means________.

A. Consumer and industrial products only offered to the target market B. Augmented products and diminishing C. Products and services combination that your business offers to your target market D. Convenience goods only offered

6. The following are companys communication mix except ________.

A. Advertising B. Sales promotion C. Public relations and publicity D. Branding

7. The following are consumer behaviour Models except________.

A. The Expectancy Value Model B. The Engel-Kollat- Blackwell Model C. The Hierarchy of Effects Model D. Porters Competitive Model

8. Which one of the following is NOT a type of consumer goods?

A. Convenience goods B. Industrial supplies C. Unsought goods D. Specialty goods

9. Value- based pricing is ________.

A. Where costs of producing a product are added together and the price is set based on the level of costs. B. Where buyers perception of value is used to set the price C. Where prices are charged at the level of competition D. Is where prices are set looking at the level of product demand

10. Service differentiation can be achieved through the following except________.

A. Customer training B. Maintenance and repair C. Delivery services D. Monopoly