1, One of the ways that vendors can work together with retailers in the channel of distribution by using

a POS system

electronic data interchange

EDLP

HVAC

all of the above

2, The primary reason that Marshall Kay, the author of two Forbes articles covered this week, believes that mall-based specialty apparel retailers will have a tough time recovering from the pandemic and related shut-downs is

relying too much on corporate partners

not adopting RFID technology sooner

having to absorb huge markdowns from outdated merchandise

forecasting models that have been unable to adjust to the shut-downs

3, When brick-and-mortar stores allow customers to order on the Internet, one of the typical challenges for the firm is likely to include

direct store delivery

the inability to competitive advantage

a push supply chain

a reverse channel of distribution

all of the above are challenges

none of the above are challenges

4, One of the things that would NOT be included in a CRM customer database is

customer preferences

contacts with customers (e.g., website visits, inquiries, receiving a catalog)

transactions

descriptive information

all of the above should be included in a CRM customer database

5, To calculate Customer Lifetime Value (CLV), the firm should

adds up the dollar value of their purchases

add up the dollar value of their purchases and pro-rate their likely future purchases

calculates profit from their purchases

calculate profit from their purchases and subtract the cost of time spent on expensive contact methods (e.g., face-to-face interactions with customer service)

none of the above are correct

6, One of the outcomes from a good calculation of CLV is to identify customers that are not profitable - they cost the store money.It is suggested that

these customers are fired - just get rid of them

these customers are convinced to shop at other stores

charges or fees are added for some services

all of the above

none of the above