Question
1, One of the ways that vendors can work together with retailers in the channel of distribution by using a POS system electronic data interchange
1, One of the ways that vendors can work together with retailers in the channel of distribution by using
a POS system
electronic data interchange
EDLP
HVAC
all of the above
2, The primary reason that Marshall Kay, the author of two Forbes articles covered this week, believes that mall-based specialty apparel retailers will have a tough time recovering from the pandemic and related shut-downs is
relying too much on corporate partners
not adopting RFID technology sooner
having to absorb huge markdowns from outdated merchandise
forecasting models that have been unable to adjust to the shut-downs
3, When brick-and-mortar stores allow customers to order on the Internet, one of the typical challenges for the firm is likely to include
direct store delivery
the inability to competitive advantage
a push supply chain
a reverse channel of distribution
all of the above are challenges
none of the above are challenges
4, One of the things that would NOT be included in a CRM customer database is
customer preferences
contacts with customers (e.g., website visits, inquiries, receiving a catalog)
transactions
descriptive information
all of the above should be included in a CRM customer database
5, To calculate Customer Lifetime Value (CLV), the firm should
adds up the dollar value of their purchases
add up the dollar value of their purchases and pro-rate their likely future purchases
calculates profit from their purchases
calculate profit from their purchases and subtract the cost of time spent on expensive contact methods (e.g., face-to-face interactions with customer service)
none of the above are correct
6, One of the outcomes from a good calculation of CLV is to identify customers that are not profitable - they cost the store money.It is suggested that
these customers are fired - just get rid of them
these customers are convinced to shop at other stores
charges or fees are added for some services
all of the above
none of the above
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