1 PACE, a framework that can help marketers keep track of the important steps to develop a successful marketing plan, stands for - a.Promotion, Advertise, Commercials, Emails b.Product, price, place and promotion c.Price, Audience, Customers, Evaluation d.Product & Positioning, Audience, Customer Journey, Evaluation Question 2 Which of the following is the most accurate definition of a UVP (unique value proposition)? a.The product, price, place and promotion that your company offers b.A company's target audience c.A detailed description of how your company stands out from your competitors d.A concise statement that describes the benefit you offer to customers Question 3 When writing a UVP, you might use the following template: For __________ (target customer) who ___________ (statement of the need or opportunity) ___________ (product/service name) is ___________ (product category) that ___________ (statement of benefit). In this context, what would be the best explanation of the statement of the need or opportunity? a.How your company will meet the need or want of your customer b.Who you are aiming to sell to c.What the customer needs or wants d.What your company needs or wants Question 4 When writing a UVP, you might use the following template: For __________ (target customer) who ___________ (statement of the need or opportunity) ___________ (product/service name) is ___________ (product category) that ___________ (statement of benefit). In this context, what would be the best explanation of the statement of benefit? a.What the customer needs or wants b.What your company needs or wants c.How your company will meet the need or want of your customer d.Who you are aiming to sell to Question 5 What might be a UVP for InBloom Florist ? Select the response with the terms that most accurately complete the following template. You will need to click on the link for InBloom Florist to answer this question. For __________ (target customer) who ___________ (statement of the need or opportunity) ___________ (product/service name) is ___________ (product category) that ___________ (statement of benefit). a.Nature enthusiasts/ want to learn more about local flowers/ InBloom Florist/ a nature store/ teaches customers about local flora and fauna b.Gift-givers/ want to support local businesses/ InBloom Florist/ a florist/ offers customized, creative bouquets and gifts c.Florists/ sell flowers/ InBloom Florist/ a florist training program/ supports small floral shops d.Target customer/ statement of the need or opportunity/ product/ service name/ product category/ statement of benefit Question 6 What might be a UVP for Denver Escape Room ? Select the response with the terms that most accurately complete the following template. You will need to click on the link for Denver Escape Room to answer this question. For __________ (target customer) who ___________ (statement of the need or opportunity) ___________ (product/service name) is ___________ (product category) that ___________ (statement of benefit). a.Fitness junkies/ seek a physical challenge/ the Denver Escape Room/ a workout facility/ offers one-on-one fitness coaching b.Gamers/ love playing video games/ the Denver Escape Room/ a video game/ immerses players in a VR experience c.Thrill seekers/ are looking for a team building activity/ the Denver Escape Room/ a physical adventure game/ encourages an immersive and fun challenge d.Outdoor enthusiasts/ seek the opportunity to spend more time outdoors/ the Denver Escape Room/ an outdoor adventure facility/ provides outdoor experiences for kids and adults alike Question 7 What might be a UVP for Cafe Momentum in Dallas ? Select the response with the terms that most accurately complete the following template. You will need to click on the link for Cafe Momentum to answer this question. For __________ (target customer) who ___________ (statement of the need or opportunity) ___________ (product/service name) is ___________ (product category) that ___________ (statement of benefit). a.High schoolers in Dallas/ are looking for a meal afterschool/ Cafe Momentum/ a fast food restaurant/ offers affordable meals b.At-risk youth/ are seeking internship opportunities/ Cafe Momentum/ a training program/ offers employment and jobs skills training c.Health-conscious consumers/ seek organic food options/ Cafe Momentum/ a restaurant/ serves all locally-sourced and organic meals d.Foodies in Dallas/ want to support a social case/ Cafe Momentum/ a restaurant and catering service/ employs at-risk youth to help instill confidence and jobs skills