When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:

• McDonald's
• Cadillac
• Walmart
• What words, feelings, and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
• Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.